Affordance is a private business run by Henrik Hörlin.

The core business consists of designing and manufacturing:

  • Physical prototypes and short series for evaluation purposes
  • Interior decoration and display objects

Secondary services includes giving consulting services regarding:

  • Assistance with optimization of products, services and spaces
  • Manufacturing processes and design engineering ranging from prototypes to industrial manufacture
  • Lectures and educational seminars about above

I encourage you to contact me regardless of reason, I am here for you, to help you succeed.

I am a self driven team player who thrives around innovation and progressive thinking, my passion is often expressed through building new concepts but also improving on existing ones. My work methodology varies alot depending on assignment but it comes down to either creating a new a process, product or service or augmenting one that already exists to become more encompassing and/or better.
My ego and preferences have nothing to do with the assignment, all my efforts have the goal to make sure that my clients get the best solution.
I prefer meeting face to face over digital correspondence but I’m pragmatic enough to choose most efficient medium depending on circumstances.

Situations that would benefit from my presence would be:

  • Research and feedback early in the design process of products or services
  • Manufacture of a physical prototype for evaluation
  • Consultation in manufacturing methods for physical products

Situations that would not benefit me would be:

  • Front end developer for digital GUIs
  • Design engineering mechanical parts for the automotive industry
  • Monotonous work days in front of a computer

I have extensive experience within::

  • Manufacturing in prototype workshops
  • CAD-design in large companies in a consultant role
  • Educating in interaction design
  • Additive manufacture with 3D-printers
  • Own business as interaction designer and studio engineer

I also have experience with game production, filming and editing video, concept art, photo manipulation, event planning and handyman, pyrotechnics, martial arts and more

More clients listed on pages closer in time. These are the buisness clients up to this year. The rest is either for private persons or groups that does not have to register VAT.

Collaboratory Kaustik Semcon Etteplan
  • Visualisation of internal procedures

    AiAi GUI
    AiAi GUI
    AiAi GUI
    • Client: Kaustic
    • Date: November 2014

    Description:

    Kaustik needed some help with the GUI and information flow of their personal assistant system AiAi. This is an online service where people with disabilities could ask for assistance and be part of a complex ecosystem of users and assistants.

  • Fabrication of LARP props

    Clock bottom props
    Clock bottom props
    Clock bottom props
    Clock bottom props
    Clock bottom props
    Clock bottom props
    • Client: Private Organizer
    • Date: October 2014

    Description:

    A commision for a LARP called Clockbottom. Set in an alternative 1890s pioneer wilderness USA with a steampunk twist. I built a working morse code radio and a dead “space bug”. The radio could also be controlled by the organizers to give instructions to in-game characters about “over-the-hill” events and plot directions. It was “powered” by the crystal that lights up when placed in the correct socket, the radio did not work in-game without it.

  • Fabricator and handyman in Maker space Collaboatory

    Collaboratory
    Collaboratory
    Collaboratory
    Collaboratory
    Collaboratory
    • Client: Collaboratory
    • Date: 2012 - 2015

    Description:

    The first maker space in Gothenburg. Housed near Lindholmen science park and run by Jasmine Isdrake, it is now closed and Lindholmen Game incubator has taken over, Collaboratory is now more a online world wide network/community. I was the handyman and handled the physical organisation of where everything went. Jasmine and I fixed the space from a dodgy storage space to a clean office environment and furnished it suitably, including a computer LAN, wood workshop and electronics lab.

  • a small sample of Concept art from various projects

    Concept Art
    Concept Art
    Concept Art
    Concept Art
    Concept Art
    • Client: Various
    • Date: 2012 - 2015

    Description:

    Various concept art made with Copic markers. Mostly private projects but some pilot projects that never got made.

  • A gift to a friend for exceptionally hard work

    Dreamcatcher
    Dreamcatcher
    Dreamcatcher
    Dreamcatcher
    Dreamcatcher
    • Client: Private initiative
    • Date: Febuary 2013

    Description:

    A commision done in part on my own initiative and support from other participants of the DIY-days event in Gothenburg. A token of appreciation of very hard work from Jasmine Isdrake who made it happen.
    The glass is laser etched and lit up by LEDs run on batteries. The pattern is a fractal image.

  • Some steampunk goggles for various clients

    Goggles
    Goggles
    Goggles
    Goggles
    • Client: Various Customers
    • Date: 2013

    Description:

    Two sets of goggles I made for two people, one is for a bartender at Steampunk Bar in Gothenburg and the other for a friend. I also made a set of simpler ones for Gothenburg Escape game that needed some “heavy duty” goggles that didn’t break when people got excited.

  • A couple of lamps

    Lamp
    Lamp
    Lamp
    Lamp
    Lamp
    • Client: Various Customers
    • Date: 2013

    Description:

    A couple of lamps I’ve made over a period of months for sale, all gone now.

  • A collection of fashion items that will come about "soon"

    Outfit
    Outfit
    Outfit
    Outfit
    • Client: Private designs
    • Date: 2013

    Description:

    A few concepts of outfits that I intend to make “some day”... we’ll see. The belt got made without sketching but the others need some time.