Affordance is a private business run by Henrik Hörlin.

The core business consists of designing and manufacturing:

  • Physical prototypes and short series for evaluation purposes
  • Interior decoration and display objects

Secondary services includes giving consulting services regarding:

  • Assistance with optimization of products, services and spaces
  • Manufacturing processes and design engineering ranging from prototypes to industrial manufacture
  • Lectures and educational seminars about above

I encourage you to contact me regardless of reason, I am here for you, to help you succeed.

I am a self driven team player who thrives around innovation and progressive thinking, my passion is often expressed through building new concepts but also improving on existing ones. My work methodology varies alot depending on assignment but it comes down to either creating a new a process, product or service or augmenting one that already exists to become more encompassing and/or better.
My ego and preferences have nothing to do with the assignment, all my efforts have the goal to make sure that my clients get the best solution.
I prefer meeting face to face over digital correspondence but I’m pragmatic enough to choose most efficient medium depending on circumstances.

Situations that would benefit from my presence would be:

  • Research and feedback early in the design process of products or services
  • Manufacture of a physical prototype for evaluation
  • Consultation in manufacturing methods for physical products

Situations that would not benefit me would be:

  • Front end developer for digital GUIs
  • Design engineering mechanical parts for the automotive industry
  • Monotonous work days in front of a computer

I have extensive experience within::

  • Manufacturing in prototype workshops
  • CAD-design in large companies in a consultant role
  • Educating in interaction design
  • Additive manufacture with 3D-printers
  • Own business as interaction designer and studio engineer

I also have experience with game production, filming and editing video, concept art, photo manipulation, event planning and handyman, pyrotechnics, martial arts and more

More clients listed on pages closer in time. These are the buisness clients up to this year.

Parans Solar Collaboratory Image & form Twisted Feet Zoink Games Stadsbygnadskontoret Vetenskapsfestivalen Interactive Institute Kaustik SkyGoblin TEDx NTI-gymnasiet H&M Gothenburg Studios Semcon WHYNOT festival Etteplan 1337 Game design Steampunk Bar Tension The Sound Lab Zenuity
  • Zenuity Workshop Shelves

    rear side of shelves
    rear and front side of shelves
    • Client: Zenuity
    • Date: Oktober 2017

    Description:

    A commission for Zenuity. They wanted something to conceal the tools while the shelves were not in use. A white plastic sheet was installed and a Zenuity logo was cut out in vinyl. Six shelves in total.

  • Stage Decorations

    the snakes in action
    the snakes in action
    the snakes in action
    snake storage
    wip
    • Client: The Sound Lab
    • Date: September 2017

    Description:

    After the sucess of the Paleofish I was comissioned to make 6 similar ones (including storage) for a stage show. The heads were different on these since they were supposed to be controlled with DMX lights, just like the rest of the body. The build was similar but had some modifications to accomodate the more bulky DMX strips.

  • Miscilanious decorations

    Steampunk keyholder
    Steampunk keyholder detail
    diffuser artpiece
    • Client: Own work / experiments
    • Date: Sptember 2017

    Description:

    Had some random projects laying around that mached up with some material experiments I wanted to do. It ended up as some kind ow art.

  • Bar Interior Decoration Lamp

    collage of pipelamp
    pipelamp in place
    pipelamp in place
    pipelamp in place
    • Client: Stemapunk Bar
    • Date: July 2017

    Description:

    A commission for Steampunk Bar, they wanted something that showed "flow" in the shape of an interesting lamp. We arrived that this was easiest to make with the present constraints, (ease of maintenence, cost, aesthetics, crowded space etc.) It also needed to be visible among all the other details and out of reach from qurious (less careful) guests. Finding a good solution for maintenence was the most time consuming part, the rest was comparitively easy. It hangs high at a good spot seen from the second floor.

  • Club interior Decoration

    Experimental Club Decoration
    Experimental Club Decoration
    Experimental Club Decoration
    Experimental Club Decoration
    WIP images
    • Client: Material Experiment
    • Date: July 2017

    Description:

    This is how the original Deep Sea creature from the WhyNot festival should have looked like. At the time there was not enough time to finish the complete design. It found a new home at The Sound Lab where I did six more for a show (later post above).

  • Custom made Media center

    Custom NAS wireless router
    Custom NAS wireless router
    Custom NAS wireless router
    Custom NAS wireless router
    Custom NAS wireless router
    Custom NAS wireless router WIP
    • Client: Personal Comission
    • Date: July 2017

    Description:

    This spawned as an idea in 2014 and have had a long wait in the project list but now there was time and opportunity to finish it. It contains a wireless router connected to a Network Acess Storage (NAS) drive. It now functions as a media server at a friends house.

  • Custom made Arcade cabinets for Retrospelsmässan 2017

    Custom Arcade cabinets
    Custom Arcade cabinets
    Custom Arcade cabinets
    Custom Arcade cabinets
    Custom Arcade cabinets
    Custom Arcade cabinets
    • Client: Tension
    • Date: September 2017

    Description:

    Originally intended for another client but circomstances changed and the concept went from specific to general purpose. I made the cabinets as demo machines to display at Retrospelsmässan where they generated a fair amount of attention.
    Later, Tension saw an opportunity to use these machines for educational purposes within game design.
    They are powered by a Raspberry pi 2 and Retropie 4.2 OS running "Emulation station". Instead of connecting the single player controls to the Pi directly I hooked them up to a Xin-mo controller that plugs into a USB-port, very convinient.

  • Design Engineer for SP4 model Solar array

    Parans solar collector
    Parans solar collector
    Parans solar collector
    • Client: Parans Solar
    • Date: November 2016 - April 2017

    Description:

    Parans needed someone to create 3D cad models and technical documentation for their new SP4 model of solar collector. I conducted the design engineering of all coponents and made the nessessary tolerance calculations for the fine-tuned optics system. The concept was set and I adapted the roof mounted components for mass production and the calibration rig components.

  • Electric sign for Steam World Dig 2 game at PAX-2017

    Steam World Dig 2
    Steam World Dig 2
    Steam World Dig 2
    Steam World Dig 2
    Steam World Dig 2
    Steam World Dig 2
    Steam World Dig 2
    • Client: Image & Form
    • Date: March 2017

    Description:

    Image & form have developed a sequal to their popular game Steamworld Dig on the new Nintendo Switch and needed a sign for the game and displaybox for the console.
    The sign was made with laser cut cardboard for frame/background and the letters were 3D-printed and covered with two component epoxy and painted. The letters light up with LEDs powered from AA batteries (no power cord needed).
    The display box for the Switch console was made from two sheets of plexiglas and distanced with five heavy bolts. The company logo was also laser cut, sanded and re-inserted.